If you're appointing a non-executive marketing voice or building an advisory bench for an organisation that needs senior marketing leadership close to the operating model, this page is the conversation opener.
Agency ecosystems, MarTech rollouts, the digital presence ownership, creative operations.
AI-powered creative operations. AI-enabled localisation. Currently leading the AI strategy within Marketing in the British Council.
Brand compliance. Performance governance. Process redesign. Campaign playbooks.
Multi-market organisations where strategy and operations have drifted apart, vendor relationships have accumulated, and accountability for AI work is unclear. Where the operating layer is quietly costing more than it should.
Where the question has moved from "should we use AI?" to "how do we govern it, scale it, and avoid the operating-model trap that quietly eats most adoption programmes?"
Multi-market environments where inherited vendors and stacks have outgrown their structure, and a clean-sheet pass would meaningfully shift the cost line and the brand line at the same time.
Where the board needs an embedded marketing voice that can translate marketing risk and opportunity into operating-model language. Marketing as a revenue function, not a service function.
Adding marketing and AI-era operating experience to boards that want it embedded, not consulted in. A current focus area, supported by EWOB membership and board-readiness work in progress.
For founders, leadership teams, or PE / VC portfolios needing a second opinion on a specific marketing-operating-model question.
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