Founder, AI Coach and Fractional CMO.

25+ years across strategy, marketing and transformation. Oxford AI Programme 2026. Ambassador for the Global Council for Responsible AI.

Meltem Günyüzlü Ateş, CFCIM: founder, AI coach and fractional CMO
25+ years of marketing, strategy and transformation experience across consultancy, creative agency and global corporate.
AI transformation, go-to-market (GTM), agency ecosystems and marketing technology.
Chartered Fellow (CFCIM), Certified AI Professional (CAIP), Certified AI Ethicist (CAIE), Certified AI Auditor (CAIA), Global Ambassador for the Global Council for Responsible AI. Oxford AI Programme 2026.
Career across Akbank and the British Council; agency-side for Nestlé, Unilever, MasterCard and Coca-Cola. Mentor at Tech Istanbul.
How I work

Grounded in Governance & Trust

Moving to AI takes clear, ethical rules and a firm strategic direction.

01

Responsible Innovation

Bringing AI into the organisation in a way that puts reliability, ethics and sustainability ahead of untested trends.

02

Accountability

Setting clear governance and measures so AI use stays transparent, compliant and tied to business results.

03

Ethical Leadership

Helping leadership teams adopt AI while protecting the organisation's values, employees' trust and the brand.

04

Trustworthiness

Building AI operations and marketing technology that customers, agencies and stakeholders can rely on.

AI Coach

One-to-one mentoring and advisory for founders, leadership teams and PE / VC portfolio leaders making decisions about AI investment, risk and governance.

Fractional CMO

For organisations needing embedded marketing leadership without a full-time hire: strategy, team and MarTech, end to end.

Meltem Günyüzlü Ateş provides training and advisory to leaders and organisations on AI and marketing. She works with organisations and leaders in Turkey and around the world. She is a Global Ambassador for the Global Council for Responsible AI (GCRAI) and mentors startups through Tech Istanbul.

Over a career of more than 25 years she has worked across management consultancy, creative agency and global marketing leadership. At the British Council she was Regional Marketing Operations Director, working across more than 60 markets, and delivered the organisation's first marketing-focused AI projects. She has led multicultural teams spread across eight countries, and her work with clients and partners spans Europe and the Americas as well as Turkey.

On the agency side she was Group Brand Director at McCann Erickson and MullenLowe, working with more than 70 brands across 8 sectors, including Nestlé, Unilever, MasterCard, Coca-Cola and Ülker. She started her career at Akbank on the New Horizons restructuring programme, run with A.T. Kearney, a period later documented in a Harvard Kennedy School case study. She translated Don Peppers and Martha Rogers' Return on Customer into Turkish as Kazandıran Müşteri (Rota Yayınları, 2008).

She graduated with high honours in Business Administration from Middle East Technical University and completed the Oxford Artificial Intelligence Programme at Saïd Business School in 2026. She is a Chartered Fellow (CFCIM), a Certified AI Professional (CAIP), a Certified AI Ethicist (CAIE) and a Certified AI Auditor (CAIA).

She is a member of:

  • Platin Yaka
  • European Women on Boards (EWOB)
  • Women in AI (WAI)
  • the Artificial Intelligence and Technology Association of Turkey (YZTD)
  • the Corporate Governance Association of Turkey (TKYD)
  • the Professional Women's Network (PWN)

She lives in Istanbul and speaks Turkish and English. She has a passion for wellness and two sons.

Recognition

Her work has been featured in a British Council customer story on TheBrief.ai and cited in the Harvard Kennedy School case Akbank: A Crisis Is a Terrible Thing to Waste (A).

Who is Meltem Günyüzlü Ateş?

Meltem Günyüzlü Ateş, CFCIM is the founder of MG Consultancy and Academy, an AI coach and a fractional CMO who works with organisations and leaders in Turkey and around the world. She has spent 25+ years across creative agency and global corporate, most recently leading a centralised marketing operation covering 60+ markets at the British Council. She is a Chartered Fellow (CFCIM), a Certified AI Professional (CAIP), a Certified AI Ethicist (CAIE), a Certified AI Auditor (CAIA), a Google-certified Generative AI Leader, and a Global Ambassador for the Global Council for Responsible AI. She completed the Oxford Artificial Intelligence Programme at Saïd Business School in 2026 and mentors startups through Tech Istanbul.

What are Meltem Günyüzlü Ateş's areas of expertise?
  • AI transformation
  • Responsible AI governance
  • Go-to-market (GTM)
  • Marketing performance architecture
  • Agency ecosystems
  • Marketing technology
What does Meltem Günyüzlü Ateş advise on?

AI adoption and responsible governance, and the operational side of AI transformation: data readiness, workflow redesign, governance and talent. She works with leadership teams as an advisor, mentor, fractional CMO and trainer, and writes the LinkedIn newsletter Lead AI Responsibly.

How can you work with Meltem Günyüzlü Ateş?

Three routes: advisory, AI transformation mentoring and fractional CMO work, corporate AI training, and speaking or guest lectures. The single intake form on the contact page sorts requests by intent.

+ Where next

Where would you like to go next?